Northwind Private
Serious money, presented properly
Client identities and brand marks are anonymised. Names, logos and interfaces shown are not real companies or real projects.
- Sector
- Private wealth
- Location
- Abu Dhabi, UAE
- Year
- 2025
- Kickoff to production
- 13 weeks
Identity, site and client portal for a wealth manager whose presentation had fallen a decade behind its performance.
Northwind managed serious mandates behind a website that looked rented. Quarterly reporting went out as emailed PDFs, so every client question landed on an advisor's desk, and referrals arrived with no way to qualify themselves.
Say what you actually do
We replaced the wealth-management boilerplate with the firm's real position: concentrated mandates, long horizons, no product shelf to push.
An identity that ages well
A restrained typographic system built for print, screen and the annual review deck, with no gradients to date it in two years.
Reporting clients open themselves
A portal with consolidated positions, performance against mandate and every statement since inception, in English and Arabic.
Advisors stopped being a reporting help desk, and the site now qualifies inbound before a first meeting instead of after it.
What changed
- Client reporting portal
- Live
- Brand system shipped
- Identity
- Inbound before first meeting
- Qualified
- Next.js
- Postgres
- Sanity
- Vercel
- Auth0
Tell us what's slowing you down.
Fifteen questions, one screen at a time, and a verdict at the end. No call needed to get it.