Referral infrastructure
Shareable links, fraud checks, reward logic and reporting.
- Engagement
- Fixed-scope build inside your existing product
- Typical timeline
- 4–5 weeks
- Starts with
- A walkthrough of your product to find the moment a customer is most likely to recommend you.
Your customers recommend you constantly, and you find out months later, by accident, in a sales call. Nothing in the product makes recommending you a two-tap action.
Customers bringing customers, measurably.
What we build
Concrete artefacts, handed over and documented.
Invite mechanics inside the product, placed at the moment a customer is most pleased rather than buried in a settings menu
Double-sided reward logic, what the referrer earns, what the new customer gets, and the exact point each is earned
The reward triggered on activation rather than on a click, so you pay for customers instead of traffic
Abuse limits: one reward per new account, matching on payment method and device, and a monthly cap per referrer
What changes
Referral becomes a measurable channel with a known cost per customer, comparable to your paid channels
The moment of recommendation is captured while the customer is still enthusiastic
Rewards go out for customers who stayed, not for sign-ups that never came back
How it runs
- Week 1
01Pick the moment
We find the point where satisfaction peaks, a completed order, a first payout, a renewal, and design the invite around it.
- Weeks 2–3
02Build the mechanic
Invites, tracking, reward logic and the activation trigger, with the abuse limits built in from the start rather than bolted on after the first incident.
- Weeks 4–5
03Launch and read
Live to a share of your customers first, so the real activation rate is known before the reward budget scales.
Chosen per project. Named here so you can see the shape of it.
- Supabase
- Customer.io
- Stripe
- Resend
Questions we get asked
Tell us the outcome, not the tooling.
Send us the situation you are in. We will tell you which discipline it belongs to, what we would do first and what it costs, including when the answer is to wait.