Custom analytics systems
Collection, warehouse, modelling and access designed around your specific questions.
- Engagement
- Phased build with your engineering team
- Typical timeline
- 10–14 weeks
- Starts with
- A review of your current event names and the three questions you cannot answer today.
Your product emits forty million events a month. The tool measuring them samples the data, caps history at fourteen months and prices by the seat, and the questions you most need answered are precisely the ones it was never designed to hold.
Analytics you own rather than rent from a vendor roadmap.
What we build
Concrete artefacts, handed over and documented.
First-party event collection you own, served from your own domain, unaffected by ad blockers and browser restrictions
A warehouse schema shaped around your product’s real objects instead of a vendor’s idea of a session
Ingestion with schema validation, so a field renamed in a release is caught before it corrupts a month of history
Backfill and replay, so a definition can change without throwing away the past
A query layer that both your analysts and your application can read from
Retention and residency rules enforced in the pipeline rather than promised in a contract
What changes
Questions the previous tool could not answer become ordinary queries
Event data stays inside infrastructure you control and can point an auditor at
Per-seat and per-event pricing stops setting the ceiling on curiosity
How it runs
01Event design
We name the events and properties properly once, which is the decision the whole system lives or dies on.
02Pipeline and warehouse
Collection, validation, storage and the query layer, built alongside your engineers rather than handed to them.
03Migration and parallel run
Old and new run side by side, every discrepancy explained in writing, then you switch.
Chosen per project. Named here so you can see the shape of it.
- ClickHouse
- Kafka
- dbt
- Dagster
- Segment
- Postgres
Questions we get asked
Tell us the outcome, not the tooling.
Send us the situation you are in. We will tell you which discipline it belongs to, what we would do first and what it costs, including when the answer is to wait.