AI sales systems
Enrichment, qualification, personalised outreach and follow-up running as one pipeline.
- Engagement
- Build plus a tuning retainer
- Typical timeline
- 6 weeks
- Starts with
- The last fifty deals you won and the last fifty you disqualified.
A rep loses the first two hours of every day reading company websites and profiles before writing anything. By the time the message goes out it sounds generic anyway, because the research and the writing happened too far apart to connect.
Reps spending their day on conversations instead of admin.
What we build
Concrete artefacts, handed over and documented.
A research step that reads public sources and records where each fact came from, so nothing in an email is invented
Scoring built on the profile of deals you actually won, not a vendor’s idea of a good lead
Draft outreach that states the specific reason this company is being contacted this week
Reply handling, interested, not now, wrong person, unsubscribe, classified and routed, with dates set automatically for the not-nows
Everything written back to the CRM as it happens, so the pipeline reflects reality without a rep updating it on Friday
What changes
Reps begin the day with researched, scored conversations rather than a list
Follow-up stops depending on who remembered
The reason each lead was approached is recorded, so a bad list is obvious in a week instead of a quarter
How it runs
- Week 1
01Define the good lead
We take your won and disqualified deals apart until the difference between them is something a machine can evaluate.
- Weeks 2–4
02Research and drafting
The research step, the scoring and the message drafting, reviewed against companies your reps already know well.
- Weeks 5–6
03Pilot on one segment
Capped volume, human approval on every send, and deliverability watched daily before anything scales.
Chosen per project. Named here so you can see the shape of it.
- Anthropic Claude
- OpenAI
- HubSpot
- Apollo
- Postgres
Questions we get asked
Tell us the outcome, not the tooling.
Send us the situation you are in. We will tell you which discipline it belongs to, what we would do first and what it costs, including when the answer is to wait.