E-commerce SEO
Category, product, facet and inventory-aware search architecture at catalogue scale.
- Engagement
- Fixed-scope engagement, monthly retainer after launch
- Typical timeline
- 8–10 weeks
- Starts with
- A full crawl plus your product feed, so we can compare what exists against what people search for.
Nine thousand product URLs, each with hundreds of filter combinations, and Google crawling most of them. The category pages that could actually rank are buried under permutations of colour, size and sort order.
Organic revenue that is not rented from advertising.
What we build
Concrete artefacts, handed over and documented.
Faceted navigation rules: which filter combinations get an indexable URL, which get a canonical, and which are blocked outright
Category architecture organised around how people search, not around how your ERP groups stock
A product template with schema for price, availability and reviews, so listings carry the extra detail in results
Handling for out-of-stock and discontinued lines, so seasonal products keep their authority instead of returning 404s
Pagination, sorting and duplicate-content rules applied at template level rather than fixed page by page
Search demand mapped against your catalogue, showing the categories worth creating and the ones nobody looks for
What changes
Your own category pages catch demand for your product terms, instead of leaving it to marketplaces
Crawl activity concentrates on pages capable of selling something
Seasonal lines return each year with their rankings intact rather than starting from zero
How it runs
- Weeks 1–3
01Demand and architecture
We size search demand per category and compare it to the catalogue, which usually reveals both missing pages and dead ones.
- Weeks 4–7
02Templates and facet rules
The indexing rules get built into the templates, so correctness survives the next thousand products without supervision.
- Weeks 8–10
03Migration and monitoring
New structure launched with redirects mapped, then four weeks watching index coverage per template before we step back.
Chosen per project. Named here so you can see the shape of it.
- Screaming Frog
- Ahrefs
- Google Search Console
- Shopify
- Google Merchant Center
Questions we get asked
Tell us the outcome, not the tooling.
Send us the situation you are in. We will tell you which discipline it belongs to, what we would do first and what it costs, including when the answer is to wait.