Generative engine optimization (GEO)
Entity clarity, citation-worthy sourcing and structure that generative engines can quote.
- Engagement
- Project engagement, quarterly asset cycle afterwards
- Typical timeline
- 10 weeks
- Starts with
- An inventory of every original number, dataset or method your company already owns and has never published.
An answer engine reads nothing like a person scanning ten blue links. It wants a claim, a number and a source it can attribute. Most marketing pages offer a story containing none of the three.
A measured share of voice inside AI-generated answers.
What we build
Concrete artefacts, handed over and documented.
A content model rebuilt around claims: each page takes a position, supports it with a figure, and names where the figure came from
Assets worth citing, original data, a working calculator, a documented method, because engines quote sources rather than opinions
Author, organisation and article markup that lets an engine attribute a statement to a named entity instead of an anonymous page
Distribution to the third-party publications and datasets that generative engines draw on most in your category
A measurement frame that reports citations and mentions, since positions describe a surface this work does not target
What changes
Your pages carry specific, sourced statements an engine can lift without rewriting them
Attribution lands on your organisation rather than on an aggregator repeating your figure
You publish at least one thing a quarter that other people cite
How it runs
- Weeks 1–2
01Claim audit
We go through your pages and count how many make a checkable statement. On most sites the answer is close to none.
- Weeks 3–8
02Assets and markup
One original asset built properly, the surrounding pages rewritten around claims, and entity markup applied across both.
- Weeks 9–10
03Distribution and measurement
The asset placed where engines already look, and the citation baseline recorded so the next quarter has a starting point.
Chosen per project. Named here so you can see the shape of it.
- Perplexity
- ChatGPT
- Schema.org
- Ahrefs
Questions we get asked
Tell us the outcome, not the tooling.
Send us the situation you are in. We will tell you which discipline it belongs to, what we would do first and what it costs, including when the answer is to wait.