AI search optimization
Content and markup shaped for AI Overviews, summaries and assistant citations.
- Engagement
- Setup project plus monthly retainer
- Typical timeline
- 8 weeks to establish, monthly thereafter
- Starts with
- A list of the fifty queries that bring you the most commercially valuable traffic today.
A growing share of Google searches now answers the question above the results, and when that happens the clicks to the first blue link fall away. Your ranking did not change. The page it sits underneath did.
Being cited by the systems your buyers now start with.
What we build
Concrete artefacts, handed over and documented.
- 01
Prompt and query tracking across AI Overviews, Perplexity and Copilot, recorded as a share of voice you can watch move
- 02
Identification of which of your queries have already lost clicks to an AI answer, and which are still safe
- 03
Content restructured so the answer arrives in the first eighty words and the supporting detail follows it
- 04
Schema and markup that make your figures machine-readable and attributable to your organisation
- 05
A monthly report showing where you are cited, where a competitor is cited instead, and what changed since the last one
What changes
You know which rankings are losing clicks to AI answers, and roughly how many
Your brand appears inside answers for a rising share of the prompts you track
Content planning accounts for questions that never produce a visit, instead of assuming a ranking equals traffic
How it runs
01Tracking setup
We take your fifty most commercially valuable queries and start recording what each surface answers, daily.
02Restructure the exposed pages
The pages losing clicks get rewritten to be extractable, and the ones already cited get protected rather than touched.
03Measure and iterate
Two more weeks of tracking to separate real movement from the noise these systems produce, then the reporting cadence begins.
Chosen per project. Named here so you can see the shape of it.
- Perplexity
- Google Search Console
- Semrush
- Profound
- Screaming Frog
Questions we get asked
Tell us the outcome, not the tooling.
Send us the situation you are in. We will tell you which discipline it belongs to, what we would do first and what it costs, including when the answer is to wait.