Semantic SEO
Entities, relationships and topical coverage modelled the way search engines model them.
- Engagement
- Fixed-scope engagement, one entity set per pass
- Typical timeline
- 5 weeks
- Starts with
- A full content inventory mapped against the subjects you want to be known for.
Search engines stopped matching keywords and started matching subjects. Your site mentions the right words across forty pages, yet nothing on it establishes that your company is an authority on any single subject.
Rankings that hold because the site demonstrably knows the subject.
What we build
Concrete artefacts, handed over and documented.
- 01
An entity map of your business: the products, subjects, people and places a search engine should associate with your name
- 02
A topic model showing which subjects you cover thoroughly, which you mention once, and which you claim without support
- 03
A consolidation plan naming the pages to merge, because three weak pages on one subject lose to one strong one
- 04
Structured data connecting your pages to recognised entities rather than leaving them as free text
- 05
Entity home clean-up across your organisation schema, Wikidata and the profiles engines read when they check who you are
What changes
Search engines associate your organisation with a defined, deliberate set of subjects
Pages rank for terms you never explicitly targeted, because the subject is covered rather than the phrase
Cannibalisation ends: one page per subject, chosen rather than accumulated
How it runs
01Entity and topic map
Every page inventoried against the subjects you want to own, which usually exposes both duplication and gaps.
02Consolidation and markup
Merges executed with redirects, then schema and internal links rewritten to state the relationships explicitly.
03Entity home clean-up
Your organisation record tidied across the sources engines cross-check, so the same facts appear everywhere.
Chosen per project. Named here so you can see the shape of it.
- Ahrefs
- Google Search Console
- Wikidata
- Screaming Frog
- InLinks
Questions we get asked
Tell us the outcome, not the tooling.
Send us the situation you are in. We will tell you which discipline it belongs to, what we would do first and what it costs, including when the answer is to wait.