Topical authority strategy
A content map that covers a subject completely, in a deliberate publishing order.
- Engagement
- Fixed-scope plan, editorial retainer optional
- Typical timeline
- 4 weeks to plan; publishing then runs 6–12 months
- Starts with
- An export of every URL you have published, with its traffic over the last twelve months.
Your blog holds a hundred and twenty posts across ninety unrelated subjects, published whenever somebody had an idea. Search rewards depth on a subject, and depth is the one thing a scattered archive cannot show.
Compounding rankings instead of one-off wins.
What we build
Concrete artefacts, handed over and documented.
A complete map of the subject: every question, comparison and sub-topic a buyer passes through, with search demand attached to each
A publishing order where early pieces support later ones, instead of a calendar filled by whichever title was easiest to write
Briefs for the first twenty pieces, the questions to answer, the entities to include, the existing pages to link from
A decision on every post already published: keep, merge, rewrite or remove
What changes
Each new piece raises the odds of the next one ranking, because the sequence was designed that way
The archive stops diluting the subjects you are trying to own
Writers work from briefs rather than a title and a word count
How it runs
- Weeks 1–2
01Subject mapping
We build the full question set from search data, forums, your sales calls and what competitors have already covered.
- Week 3
02Sequence and archive decisions
The publishing order, plus a verdict on all existing posts, since pruning usually moves rankings faster than publishing.
- Week 4
03Briefs and handover
Twenty briefs your writers or ours can work from, and the tracking sheet that shows the plan against reality.
Chosen per project. Named here so you can see the shape of it.
- Ahrefs
- Semrush
- Google Search Console
- Notion
- Screaming Frog
Questions we get asked
Tell us the outcome, not the tooling.
Send us the situation you are in. We will tell you which discipline it belongs to, what we would do first and what it costs, including when the answer is to wait.