Website performance optimization
Core Web Vitals, render path and payload work that makes the site genuinely fast.
- Engagement
- Fixed-scope engagement
- Typical timeline
- 3–4 weeks, plus 28 days for field data to catch up
- Starts with
- Twenty-eight days of field data from Search Console and your analytics.
Your site feels fine on the office connection and takes eleven seconds on a phone in a car park. Google measures the second version, and so does every visitor who gives up before the hero image arrives.
Better rankings and measurably higher conversion.
What we build
Concrete artefacts, handed over and documented.
- 01
A baseline from real visitors rather than a lab score, split by device, country and page template
- 02
The fixes in order of return: image formats and sizing, font loading, render-blocking scripts, and third-party tags nobody can justify
- 03
A rendering change where the template needs one, moving work off the visitor’s phone and onto the server or the edge
- 04
A performance budget in your deploy pipeline that fails the build when a page gets heavier
What changes
Core Web Vitals move from failing to passing in Search Console for the templates that carry your traffic
Mobile conversion typically improves, because a share of your visitors currently leave before the page renders
Regressions get caught at code review instead of in next quarter’s report
How it runs
- Week 1
01Measure
Field data first, lab data second, and a ranked list of which templates lose the most money to slowness.
- Weeks 2–3
02Fix in order of return
We ship the cheap wins in the first days, then take on the rendering work that needs a real code change.
- Week 4
03Budget and re-measure
Twenty-eight days of new field data, plus the automated budget that keeps the gains from eroding.
Chosen per project. Named here so you can see the shape of it.
- Lighthouse
- WebPageTest
- Chrome UX Report
- Cloudflare
- Vercel
Questions we get asked
Tell us the outcome, not the tooling.
Send us the situation you are in. We will tell you which discipline it belongs to, what we would do first and what it costs, including when the answer is to wait.