Brand positioning
A defensible answer to 'why you instead of them' that holds up in a live sales call.
- Engagement
- Fixed-scope engagement
- Typical timeline
- 2–3 weeks
- Starts with
- A list of the last ten deals you lost and who you lost them to.
Prospects compare you to three competitors and cannot articulate the difference, so they default to price. Your team knows you are better; the market has no way to tell.
Higher win rates and less discounting, because the difference is obvious.
What we build
Concrete artefacts, handed over and documented.
Competitive language teardown: how each rival describes itself, and the sentences everyone in your category has already used up
A positioning statement with the category, the audience, the difference and the reason to believe it
Two or three alternative positions, each with the trade-off it forces you to accept
Objection map: the four objections that kill deals, and the proof that answers each
Rewritten homepage hero and sales opener as the first live proof of the position
What changes
Sales conversations start from your difference rather than your price
Competitors' language stops working as a comparison shortcut
Marketing stops rewriting the same paragraph every quarter
How it runs
- Week 1
01Category audit
We read every competitor's site, deck and ad copy and chart where the language crowds together.
- Week 2
02Options
Three candidate positions, tested against your pipeline and your ability to deliver on them.
- Week 3
03Commit
You pick one. We write the statement, the objection map and the first page that proves it.
Chosen per project. Named here so you can see the shape of it.
- Similarweb
- Ahrefs
- Notion
- Figma
Questions we get asked
Tell us the outcome, not the tooling.
Send us the situation you are in. We will tell you which discipline it belongs to, what we would do first and what it costs, including when the answer is to wait.