Brand strategy
The core decisions, audience, promise, proof and personality, written down so every team pulls in one direction.
- Engagement
- Fixed-scope engagement
- Typical timeline
- 3–4 weeks
- Starts with
- A two-hour session with your founders and whoever sells best.
Five people in your company describe what you do five different ways, and the version a customer hears depends on who picked up the phone. Nothing is wrong with any of the answers, which is exactly why nothing lands.
One document that ends internal debate and makes every marketing decision faster.
What we build
Concrete artefacts, handed over and documented.
- 01
A written brand platform: audience, promise, proof, personality, and the things you deliberately refuse to be
- 02
Message hierarchy, the one-line version, the paragraph version, the pitch-deck version
- 03
Proof inventory: the numbers, names and artefacts that make each claim defensible
- 04
Verbal identity guide with word choices, banned phrases and worked before/after examples
- 05
A one-page internal version so a new salesperson can absorb it in ten minutes
What changes
Every team argues from the same document instead of from taste
Marketing decisions get faster because the criteria are written down
New hires sound like the company in their first week, not their sixth month
How it runs
01Interviews
Six to ten conversations: founders, sales, support, and three customers who nearly bought elsewhere.
02Synthesis
We separate what you believe about yourself from what the market can actually verify.
03Platform
The document, presented live, argued over in the room, and revised once before sign-off.
Chosen per project. Named here so you can see the shape of it.
- Notion
- Figma
- Dovetail
- Google Meet
Questions we get asked
Tell us the outcome, not the tooling.
Send us the situation you are in. We will tell you which discipline it belongs to, what we would do first and what it costs, including when the answer is to wait.