Go-to-market strategy
Segment, offer, channel, pricing and launch sequence for entering a market on purpose.
- Engagement
- Fixed-scope engagement
- Typical timeline
- 4 weeks
- Starts with
- A working demo of the product and your current pricing thinking.
The product is nearly ready and the launch plan is a slide that says 'marketing'. Nobody has decided who to sell to first, what to charge, or which channel is supposed to produce the first ten customers.
A launch plan with owners and dates instead of a hopeful campaign.
What we build
Concrete artefacts, handed over and documented.
Segment shortlist with the reason each one is reachable, ranked by how fast it can pay
Offer and pricing model with the packaging your sales team can actually quote from
Channel plan: two primary motions, one experiment, with budgets and expected cost per customer
Sales assets, call script, objection sheet, one-page proposal template
A 90-day sequence with weekly owners and the metric that says whether to continue
What changes
First revenue arrives against a plan, not a scramble
You know your cost per customer before you commit the budget
Everyone can name this quarter's target segment without checking
How it runs
- Weeks 1–2
01Segment and offer
We size the reachable segments and shape the offer and price around the one that pays first.
- Week 3
02Channel model
A spreadsheet you can argue with: spend, conversion assumptions, cost per customer, break-even month.
- Week 4
0390-day sequence
Week-by-week actions with owners, assets and the kill criteria for each channel.
Chosen per project. Named here so you can see the shape of it.
- HubSpot
- Google Sheets
- Notion
- Figma
- Meta Ads Manager
Questions we get asked
Tell us the outcome, not the tooling.
Send us the situation you are in. We will tell you which discipline it belongs to, what we would do first and what it costs, including when the answer is to wait.