Product launch strategy
Positioning, pricing, messaging and the week-by-week plan that carries a product to market.
- Engagement
- Fixed-scope engagement
- Typical timeline
- 5–6 weeks
- Starts with
- A demo of the product and your intended launch date.
The build is nearly done and the launch is a date in a calendar with no plan behind it. Beta users are quiet, pricing is a guess, and the announcement is scheduled for a week when half your buyers are away.
A launch that lands with demand waiting instead of silence.
What we build
Concrete artefacts, handed over and documented.
- 01
Launch narrative: the problem, the shift, and why now, written before any asset is designed
- 02
Pricing and packaging recommendation with the two alternatives you are rejecting and why
- 03
Beta programme design: who is invited, what they are asked, what counts as validation
- 04
Launch choreography, an eight-week calendar of assets, channels, owners and dependencies
- 05
Post-launch measurement plan with the numbers that decide iterate-or-double-down
What changes
The launch produces pipeline rather than applause
Pricing is defended by reasoning instead of instinct
Everyone knows what they own in which week
How it runs
01Narrative and price
We write the story and model the price against willingness to pay and your cost to serve.
02Beta
A structured beta with real questions, so validation is evidence rather than enthusiasm.
03Choreography
The launch calendar, asset list and owner map, plus the measurement plan for after.
Chosen per project. Named here so you can see the shape of it.
- Notion
- Figma
- HubSpot
- Customer.io
- Typeform
Questions we get asked
Tell us the outcome, not the tooling.
Send us the situation you are in. We will tell you which discipline it belongs to, what we would do first and what it costs, including when the answer is to wait.