Brand architecture
How your parent brand, sub-brands and products relate, so growth doesn't create confusion.
- Engagement
- Fixed-scope engagement
- Typical timeline
- 3–4 weeks
- Starts with
- A list of every brand, product and domain the group owns.
You have four products, two acquisitions and a regional sub-brand, and customers cannot tell which one they are buying from. Internally, every launch reopens the argument about naming.
Room to launch new lines without diluting what you've already built.
What we build
Concrete artefacts, handed over and documented.
- 01
A map of every brand, product name, domain and account you currently own
- 02
A recommended structure, single master brand, endorsed sub-brands, or a house of independents, with the reasoning for each unit
- 03
Naming and nomenclature rules that resolve the next ten launches without a meeting
- 04
Migration sequence: which names retire, which redirect, and what it does to search visibility
- 05
Domain, trademark and social handle plan aligned to the structure
What changes
Each unit borrows credibility from the group instead of competing with it
Naming decisions take an afternoon rather than a quarter
Marketing spend stops being split across brands nobody searches for
How it runs
01Inventory
Every name, domain, logo and ad account, including the ones only one person remembers.
02Model
We test two structures against your roadmap, your sales motion and your legal constraints.
03Migration plan
A sequenced plan with redirect maps, so consolidation does not cost you rankings.
Chosen per project. Named here so you can see the shape of it.
- Figma
- Notion
- Ahrefs
- Google Search Console
Questions we get asked
Tell us the outcome, not the tooling.
Send us the situation you are in. We will tell you which discipline it belongs to, what we would do first and what it costs, including when the answer is to wait.